It was working…it’s way up the charts. And it hit its peak 35 years ago. Dire Straits‘ great “Money for Nothing” hit #1 in the U.S. this day in 1985. It was the second single off their groundbreaking Brothers in Arms album that would quickly lift them from the ranks of moderately popular bands to the elite rarified air of the superstars of the music world.
Like the band’s previous big hit, “Sultans of Swing”, “Money for Nothing” came about simply from Mark Knopfler paying attention to his surroundings. The former was a close to real life recounting of him walking into a bar with a second-rate band on a rainy night; this hit was born when he was in the States in a big box store. He recalls that they had a wall of TVs, all tuned to MTV. “A guy (employee) in a baseball cap, plaid shirt and workboots” was unloading boxes, watching the videos and was complaining to his co-worker with phrases like “he’s banging on the bongos like a chimpanzee” and “that’s not working – play the guitar on your MTV!”. Knopfler knew he was onto something and the song began to take shape in his mind. “I borrowed a piece of paper and started to write” before he left the store.
The band was in Monserrat recording the album; Knopfler decided to imitate ZZ Top in the guitar sounds since ZZ Top at the time were at the top of the MTV game and probably one of the bands that store clerk was referring to. Billy Gibbons of the Texas band says of the Dire Straits sound on the song”he didn’t do a half bad job considering I didn’t tell him anything.” The coup de grace of the song happened coincidentally. While they were recording there, Sting was nearby, finishing up his Dream of the Blue Turtles album and relaxing in the waters. He dropped by the studio to visit.
Sting remembers listening to the demo of the song and telling Mark “you’ve done it this time, you bastard!”. They both laughed but Sting felt it could use a little something extra. He suggested the “I want my MTV” catchphrase, and sang it in a falsetto, eventually becoming one of the song’s most distinctive features and getting a co-writing credit for it!
The song was a long one the way the band meant it to be heard, 8:22 in fact. That’s the full-length version that appears on the CD (Brothers in Arms was recorded digitally and among the first albums actually designed to be a CD ), but to manage to fit the album onto an LP, it was shortened, as were a couple more songs. Vinyl purchasers got a seven minute version, while it was edited down more for the 7” single (4:38”) and video.
Speaking of the video…what a video! While perhaps looking a little kitschy or primitive by today’s standards, at the time it was a ground-breaking one using pixelated computer-animation of the little workmen installing microwaves and so forth. It won the Video of the Year at the MTV Awards, but almost didn’t happen. Knopfler wasn’t a fan of the concept of music videos and found it a bit hypocritical perhaps to have a song which lampoons the people staring at them publicized by one. However, Warner Bros. were rather adamant that it needed one and eventually Knopfler’s girlfriend won him over to the idea.
The song would go on to spend three weeks at #1 in the U.S., dethroning another of the decade’s biggies “St. Elmo’s Fire” from the top. It became the band’s biggest hit, also rising to the top in Britain, Canada, Australia and most other “Western” markets, helped along not only by the video but by a stellar performance on the biggest stage of the year, Live Aid, just a few weeks earlier. And along with songs like “So Far Away” and the title track, it helped Brothers in Arms top 30 million in sales and become the biggest record of the ’80s in their UK. Of course, that success didn’t come without a little controversy.
Among the lyrics, Knopfler twice refers to “that little faggot” (“with the earring and the makeup…he’s a millionaire.”) This of course was pretty much another direct quote of what he’d heard the store employee saying. “The guy is a real ignoramus. Hard-hat mentality,” the singer explained, noting the worker “has a grudging respect for the rock stars…he sees it in terms of ‘well he’s not working and yet the guy’s rich. That’s a good scam.” But rather than seeing it as a knock on such closed-minded thinking or a simple representation of a common way of thinking back then, critics piled on. First, they objected strenuously to the word itself, thinking it taboo and insulting. Secondly, they didn’t detect the fact that the singer was talking about guys who “install microwave ovens” and “move these refrigerators” and rather was describing his own feelings towards other musicians, and gays as well. Letters of complaint started pouring in to the band, the record label and radio stations almost as soon as it came out.
The problem was somewhat nullified by the edits; the 7” and most radio edits simply cut out the offending phrase (as well as many other things) to shorten it to a more “radio-friendly” length. However, some rock stations played the full version, and in 2011, the division of the Canadian government which regulates broadcasters banned the album version saying “faggot is one word even if entirely or marginally acceptible in earlier days is no longer so.” Most stations began playing the 7” version or digitizing the offending word out, but at least two stations played the full, unedited version for an hour straight to protest. Later in the year, the agency reversed itself, still saying it was inappropriate and should be avoided but leaving it up to the individual broadcasters to decide.
Being a little bit controversial didn’t seem to offput the oft-Conservative Grammy Awards; they gave the song the award for Best Rock Performance by a Group or Duo the next year.