Could lightning strike thrice? Hollywood, and record exec Irving Azoff, betted it could. And they weren’t entirely wrong. In 1977, John Travolta danced his way into superstardom with Saturday Night Fever, the music of which dominated the record charts the following year. In 1978, he did the same with Grease. Could the public buy Travolta in a cowboy hat, doing a two-step? And would it produce a mega-selling soundtrack? Turns out it would. And although neither the film nor the soundtrack quite matched the success of the previous two, Urban Cowboy certainly was a hit on the big screen and on big radios. The album came out this day in 1980.
The movie starred Travolta as Bud, a Texan oil worker and his at times problematic relationship with Sissy, played by Debra Winger. At night, they liked to hang out at Gilley’s, a huge bar near Houston which played itself in the film. It was billed as the “world’s biggest honky tonk” , having a capacity of 7000 people and famous mechanical bulls. It was owned by Mickey Gilley, a country music, piano-playing cousin of Jerry Lee Lewis, who saw the possibilities as soon as someone suggested a film be shot there. “I’m thinking ‘Saturday Night Fever’? Country Night Fever,” he told Billboard.
The bar had live music and musicians like Bonnie Raitt and Charlie Daniels appeared as themselves in the movie (and also appeared on the soundtrack.) And like Saturday Night Fever, they put together a double-LP (66 minutes of music, which was on a single CD when finally released in that format) using a mix of existing hit songs (like “the Devil Went Down to Georgia” by the Charlie Daniels Band, “Nine Tonight” by Bob Seger and “Lyin Eyes’” by the Eagles) and brand new ones for the movie. Those included a couple by Gilley himself and contribtuions from country acts like Johnny Lee and Kenny Rogers as well as rockers like Joe Walsh as well as adult contemporary stars like Boz Scaggs and Anne Murray. It was a winning combination, with Travolta getting a Rolling Stone cover that summer to publicize it and no fewer than six singles from it making the American top 40: “All Night Long” by Walsh, “Love the World Away” by Rogers, Gilley’s own cover of “Stand by Me”, “Lookin’ for Love” by Lee, “Look What You’ve Done to Me” by Scaggs and “Could I Have This Dance” by Murray. Three of those hit the top of country charts and overall, the album got to #3 in the U.S. (only #21 to the north in Canada, and worse elsewhere) and went triple-platinum.
It generally got good reviews, with retroactive ones like allmusic‘s 5-star one and Billboard pointing out how it was able to make “the music and the culture that surrounds it a pop phenomenon.” The latter says “40 years later, country owes a lot to Urban Cowboy.” Indeed, we’ve noted here how in 1981, just after this movie and album, the charts briefly had a good run of country crossover hits from the likes of Juice Newton, Dolly Parton and Eddie Rabbitt. One can only wonder what would have happened if Travolta had taken up waltzing on the big screen in ’81!