One wonders if it began with a DJ like Johnny Fever from WKRP In Cincinnati ripping an old easy-listening record off the turntable and breaking it. Rock & Roll really arrived for good in Canada on this day in 1957, when CHUM Radio in Toronto switched to an “all rock & roll” format. It was the first station in Canada to do so.
Rock was becoming quite a big thing by then of course; Elvis was becoming “The King” and artists like Fats Domino and Little Richard were in their prime…and confusing a lot of radio people. Something new was happening, but radio was rather conservative and didn’t know quite what to make of it. So when the powerful, 50 000W station in Toronto made the change, it was a watermark. CHUM had been on air since 1945, but oddly only broadcast during daylight hours and had a lot of news and sports and a little music, mainly of the Big Band or crooner-style variety. That changed dramatically 66 years ago when the DJ there put on “All Shook Up” by Elvis, the new format’s first record and also the first #1 song on their chart. For nearly 30 years they published a weekly singles chart, initially a top 50 but later a top 30. It was influential enough to be considered the “official” Canadian chart until 1964.
Elvis songs spent another eight weeks at #1 on CHUM that year and it would soon become the source of rock music in Ontario, for instance sponsoring three different Beatles concerts in the city. By the late-’60s they’d launched an FM station which was largely an early “album rock” station that played bands like Pink Floyd and Emerson, Lake & Palmer that AM hit radio often overlooked.
For a couple of decades, it worked amazingly well for CHUM. It typically was the most-listened to pop/rock channel in the country and it vied with CKLW in the border city of Windsor (which we heard about yesterday in the Skylark post) for the most-influential one. But of course, times change and by the ’80s FM was taking over music radio. Their own FM station was beating them in ratings with a blend of album rock and top30 singles, there were new Classic Rock and New Wave stations on air drawing hundreds of thousands of listeners and CHUM-AM began to falter. In the summer of ’86 they published their last Top 30 chart (Madonna had the #1 hit), played “We Built This City” by Starship, then switched from hit radio to “favourites of yesterday and today”, playing mostly oldies. That didn’t click all that well and by 1989, they were only 11th in ratings in the city itself. Since then they’ve gone through various incarnations as talk radio and now TSN Sports talk radio. Young music fans up there will probably never have a clue as to how much that now seemingly All-Maple-Leafs-and-Blue-Jays-all-Gab station changed the musical landscape from coast to coast in their parents’ (or grandparents’) generation.
That was Canada. Many of you are probably asking what the first such rock station in the U.S. was. That is not as easy to answer, as Google will quickly show you.
Many would point to WJW in Cleveland for an obvious reason – it was the home of DJ Allan Freed, who coined (or at least popularized) the term “rock & roll” and sponsored the very first “rock” concert, the Moondog Coronation in 1952. It also had Casey Kasem when he was young and far from well-known. But it was primarily a “beautiful music” and classical one which gave Freed a short late-night show to play his type of music.
KSHE in St. Louis bills itself as the “longest-running rock station in the world”, which is debatable, but they weren’t first to do so, appearing on the rockin’ airwaves in 1967. Their claim though does point out how most of the early rock pioneer stations have long-since switched to other formats, usually talk or sports. So, if one was to answer the question, a good choice might be right in the home of … Country music. WLAC in Nashville.
WLAC went on air in 1926 and by the 1940s had amped up their transmitter to 50 000W, one of the strongest in the nation. On some nights it could be heard as far as away as the Northeast … Robbie Robertson and Levon Helm both say they listened in at times at night from Canada. By the early-’50s it had adopted a format playing mostly R&B music, or “race music” as it was often called then, to appeal to theoretically the African-American population in the Southeast. But a lot of youth of other races loved it too and as the decade wore on it incorporated more and more rock into its playlists. If not the very first, it was probably the most influential American station in getting early rock heard far and wide. However, it dropped the rock music format in 1979, like so many other AM stations in that era. But at least there was still WKRP…