Another day, another Clash story. A few days back we looked at The Clash’s top 10 hit “Rock the Casbah.” But there was a lot involved in getting to that level of success.
The punk movement was in overdrive in Britain and on this day in 1977 there was a bit of a sea change in it – it was according to critic Mark Perry, “the day punk died.” Most would disagree with Perry and point to it as the day it broadened its appeal with The Clash signing a large – 100 000 pound (about $600 000 in today’s values) contract with Columbia/CBS Records. It was remarkable for an underground band that had only played a couple dozen gigs (none as headliners), but it paid off handsomely for all involved. And though it was a big amount of cash, it hardly put the band in the lap of luxury as it specified they had to pay all expenses for their album and tour. Frugal Joe Strummer kept the band living in an old warehouse and drew just a 25 pound-a-week salary while putting together their self-titled debut.
The debut was put together hastily, arriving on the shelves in their homeland in less than three months, adding to its authentic raw punk appeal. Americans would have to wait a couple of years though, until after their second album, Give Em Enough Rope, was out. That was because CBS and the Epic branch didn’t see them selling well here. One of their execs actually wrote to a complaining American fan at the time that “I personally am an avid Clash fan” but “A&R decisions are not based entirely on taste and musical preference.” He told the punker his “presumption that releasing a Clash record would change the complexion of the American music marketplace…is a false one.”
He was perhaps right. It took three albums and as many years for the band to make any sort of impression on the U.S. market, with the exceptionally well-reviewed, platinum-selling London Calling. Then, just as they were getting hot, they essentially broke up. Strummer later explained that. In 1982 they opened for The Who on an American tour, and “I remember looking at them and thinking ‘God, any day now this is going to be us’…no matter how hard I tried not to be, I was going to become a phoney.” He said they broke up after the big-selling Combat Rock (well, the name was used on one more album, Cut the Crap, but Strummer had fired his bandmates and seemed disinterested in it by that point) because “we could’ve been huge (but) on the one hand, there was our dignity, on the other hand, Aerosmith.” CBS might have preferred the latter, but I believe most fans think he picked the right hand!